I'm a strategic, narrative-driven communications leader.

During my 20 years career, I designed a simulated international airport to impact a national inferstructure desicon-making, developed an app to get holocaust survivors their financial rights, created a network of organisations to promote peace in the Middle East, led a first-of-its-kind campaign to choose Israel's official tree and flower, formed two brand new online platforms to keep people engaged during the Covid-19 outbreak, got models, actors, football players and members of parliament to paint their hand yellow, and generated international coverage that exonerated a griffon vulture from spying allegations.

 

My work focuses on building communications systems that connect strategy, storytelling, and audience behaviour - particularly in environments where success is measured in influence, not revenue. I’ve worked with not-for-profits, public organisations, and advocacy campaigns to help them answer a deceptively simple question: How do you make people care - and act - when you’re not selling anything?